Our Obsessions

When it comes to indulging in luxury or rewarding oneself, many women exhibit a tendency to delay gratification until they feel they have truly earned it. This behaviour often stems from a deeper desire to achieve signific...

People often ask, "Why did you decide to name the company More?"  In some ways it's not the obvious choice, because More, or conspicuous consumption, is at the heart of the problem with luxury fashion. Conspicuous consumption refers to t...

A French bill proposing steep penalties on fast-fashion products swiftly advanced through the legislative process, targeting environmental impact. If passed, it could impose surcharges as high as €10 per item by 2030, potentially disrupt...

Last month as luxury brands reported quarterly earnings, there was a good deal of talk about brand elevation strategies as aspirational shoppers shifted their spending away from traditional luxury items.  While there were several theori...

    Etro’s roots date back to 1960s Milan when Gimmo Etro founded the House, which began as a textile company in 1968. Given its heritage, it’s unsurprising that Etro gained notoriety almost overnight for its elegant prints and quality ...

Our co-founders are obsessed with this latest version of the Gucci Bamboo 1947, which of course made us interested to learn more about the history of this Gucci icon. The Bamboo bag was first introduced by Gucci in 1947, during a time ...