Our Obsessions

This Week's Obsession: How Luxury Brands Disappoint on Earth Day
Earth Day began with purpose, and that purpose did not involve selling things. The inspiration for the first Earth Day took the form of a major oil spill off the coast of California in 1969, and has since become an annual event to promot...
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This Week's Obsession: Let's Get Phygital
The rise of 'omnichannel retail' emerged in the early 2000s, showcasing the strategy of selling through various online and offline platforms. Its popularity soared in 2005, as revealed by Google Trends, and has since evolved to encompass...
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This Week's Obsession: No More Buyer's Remorse
Buyer's remorse is a feeling of regret or unease that someone experiences after making a purchase. It's common for people to feel this way, particularly after buying something expensive or making a decision they later question. Several f...
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This Week's Obsession: Why More?
People often ask, "Why did you decide to name the company More?"  In some ways it's not the obvious choice, because More, or conspicuous consumption, is at the heart of the problem with luxury fashion. Conspicuous consumption refers to t...
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This Week's Obsession: Will a "Sin Tax" on Fast Fashion Change Behaviour?
A French bill proposing steep penalties on fast-fashion products swiftly advanced through the legislative process, targeting environmental impact. If passed, it could impose surcharges as high as €10 per item by 2030, potentially disrupt...
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This Week's Obsession: Is Resale Actually Fuelling Consumption?
Last month as luxury brands reported quarterly earnings, there was a good deal of talk about brand elevation strategies as aspirational shoppers shifted their spending away from traditional luxury items.  While there were several theori...
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