This Week's Obsession: Barbiecore
If you haven’t been living under a rock, you must have been bombarded with all things Barbie lately - from the trendiest fashion collections to the cutest beauty products, everyone’s favorite childhood doll has taken the world by storm, and how! The phenomenal marketing strategy of the season’s most anticipated movie has got everyone talking, from consumers to industry professionals. Social media is brimming with the #Barbiecore trend - be it Barbie outfit reels on Instagram, pink shakes & pink pasta going viral on TikTok, or a tour of the real-life Barbie house in Malibu on YouTube. It is impressive to see how a children’s doll has got even adults so excited, with everyone trying to get on to the trend while it lasts.
In fact, the trend is not only making waves among the high street shoppers, but luxury businesses are playing at Barbie in their own ways, as well. From an elegant Vivienne Westwood gown inspired by a 1960s Barbie to vintage Versace skirt suit modeled after the ‘Day to Night’ Barbie from the 1980s, the film’s lead Margot Robbie’s pink carpet looks for the premieres all around the world are proof of how luxury fashion houses are wielding the power of pink to make the most of this playful phenomenon. London’s iconic luxury department store Selfridges is hosting a Barbie pop-up to entice shoppers with a carefully-curated assortment of #Barbiecore products, ranging from designer handbags and footwear in varying hues of pink to luxury fashion picks for the modern-day Barbies and Kens.
With the much-awaited movie releasing in theaters worldwide today, here are some of the ways you can look your best Barbie version (that too, without breaking the bank or compromising on your sustainable values)!
This Barbie is in Charge
A Chanel bag has been the ultimate epitome of feminine power since Coco revolutionised the fashion scene with the first one in the 1950s, and what can be more #Barbiecore than a Chanel tweed bag in bubblegum pink! Pair the ubiquitous plaid bag with a pink tweed shift dress and matching jacket for the ultimate Jackie O’ vibe. Think the Prime Minister of a country or a CEO of a Fortune 100 company - add some elegant pink accessories, and get ready to practice your princess wave.
Barbie Bonus: Co-own this Chanel Tweed Flap bag for as little as £906, secure your share now by paying a deposit and add the power of pink to any outfit this Barbie season!
This Barbie is Red Carpet Ready
If Margot Robbie’s pink carpet appearances have you drooling, then why not make your next evening soirée an ode to Barbie? Go avant-garde in extravagant sculptural dresses, and flaunt an iconic arm candy like a coveted Hermès bag in mauve for the movie star Barbie look. Accessorize with some dainty heels and diamond danglers, and step out to face the paparazzi in style!
Barbie Bonus: Co-own this Hermès Epsom Mini Kelly for as little as £6490, secure your share today by paying a deposit, and be the Barbie with the bag that gets envious stares.
This Barbie is an IT Girl
Got invitations to the most happening parties in town and facing the ‘nothing-to-wear’ dilemma? It’s time to paint the town pink as you hit the next social event in your Barbie avatar! Slip on a romantic ruffled party dress in a vibrant coral or rose hue for the ultimate amalgamation of soft feminism and statement style. Break up the pink overdose with some gold bling in the form of sleek jewellery, and add a head-turning gold Gucci bag for the final Midas touch.
Barbie Bonus: Co-own this Gucci Dionysus Super Mini Bag for as little as £184, secure your share now by paying a deposit and shine bright at every event.
As the #Barbiecore trend reaches its peak with the movie release day finally here, only time will tell whether this is a fad or the power of pink is here to stay. But let us enjoy a playful pink world for now, and take a guiltless trip down memory lane as we relive our childhoods in all its Barbie-ful glory!
